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27,49 EUR*
Details Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing

In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the ...

7,49 EUR*
Details Writing Effective Letters,Memos and E-mails (Business Success Guide)

Writing Effective Letters,Memos and E-mails Titles in Barron's "Business Success" series are quick reads for busy people. They advise career-minded men and women on how to succeed at all levels of management, marketing, and other business undertakings ...

22,97 EUR*
Details YouTube for Business: Online Video Marketing for Any Business (2nd Edition) (Que Biz-Tech)

YouTube for Business This Second Edition shows how to use YouTube for effective marketing and is now updated to include new business-related YouTube features. Includes case studies: examples of businesses, large and small, that are successfully using ...

49,87 EUR*
Details Emarketing Excellence: Planning and Optimizing Your Digital Marketing

Emarketing Excellence Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e ...

24,14 EUR*
Details Complete Guide to E-Mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales

Researchers estimate that by 2008 e-mail marketing revenues will surpass 1.8 billion dollars annually. This book helps you to learn hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous ...

166,72 EUR*
Details Society, Behaviour, and Climate Change Mitigation (Advances in Global Change Research)

Society, Behaviour and Climate Change Mitigation This text aims to encourage and develop more effective mitigation policies to lessen greenhouse gases worldwide, and to assist marketing aspects of energy service companies, technology producers, and ...

45,20 EUR*
Details Global Sourcing of Business and IT Services (Technology, Work and Globalization)

Global sourcing is prescribed for everything from back office services like information technology development to core services such as innovation, marketing, and customer care. While the vision of global sourcing networks that are agile, effective ...